Data Governance

Revamping Data Governance through Strategic Transition to Tealium

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Key Words: Data Governance, Analytics, Transition Management, Omni-channel Customer Experience

 

Situation:

While working at a prominent financial institution, an enterprise-wide initiative was launched to migrate from an existing tag management system to Tealium. This transition was driven by a strategic desire to enhance data management and governance practices across the organization. Tealium was selected for its comprehensive capabilities in providing a unified source of truth for analytics data collection, as well as improving privacy compliance and omni-channel customer experience.

 

Opportunity:

This challenging scenario presented an opportunity to address existing problems and establish a strategic foundation for enhanced data governance. The goal was to align data collection across various business lines, improving consistency in data reporting and bolstering analytics capabilities.

 

Obstacles:

​Managing the migration from disparate data handling systems to a unified platform presented multifaceted challenges. In addition to adapting to a new mode of operation across different business lines, meticulous planning and execution were essential to integrate these varied systems into a single source of truth for analytics data collection without disrupting ongoing operations

 

Activities:​

​In leading the transition, the implementation of advanced tag management, data layer management, and server-side API hub features was carefully managed. This approach met the varying demands across different business lines, ensuring uniformity and reliability in data reporting. Key to this process was the collaboration with various departmental teams to ensure smooth adoption, supported by targeted training sessions and thorough testing to confirm system stability and operational readiness

 

Results & Impact:

The transition led to a successful implementation, establishing a more resilient clickstream analytics system across the enterprise. This strategic move streamlined data collection, enhanced the customer experience across channels, and met the long-term goals of the data governance team. By revamping data governance through this deliberate transition, the organization significantly improved its ability to manage, analyze, and utilize data, achieving the key objectives set at the project's inception.